William Sutton serves as president for the Equipment Leasing and Finance Association (ELFA), the premier trade association representing more than 600 member organizations in the $518 billion equipment finance sector. As president of ELFA, Sutton provides advocacy on behalf of the equipment finance industry, raising awareness of its critical role in the economy, working with regulatory and legislative authorities on industry issues, and enhancing business opportunities for member companies, which include financial services companies and manufacturers engaged in financing capital goods.